About Us

We’re In The Loop, are you?

In The Loop is a Woman owned, and family fueled Entertainment Production Company and boutique Social Media Marketing Agency created to help local small businesses in the Temecula area thrive. In the midst of Riverside County's suburbia, ITL founder Brittany Mendibles recognized a need for a vibrant platform that would help put Temecula on the map and increase the visibility of our rich history, art, music, and culture. We take a unique approach in the industry, focusing on building relationships and connecting small businesses directly to the community through unconventional events and creative Social Media marketing. Nestled alongside urban centers like San Diego, Orange County and Los Angeles, Temecula has become a fresh and lively community of locals and visitors from around the world.

In The Loop was created in 2016, and produced the very first “Support Small Business” market in the area putting a spotlight on local artisans, up and coming artists and entertainers, aspiring boutique owners and more. It was called the “Old Town Night Market” at Baily’s Old Town. Since then we’ve produced hundred of events, and watched many of our partners, vendors, and clients grow their business from just an idea and a 10x10 booth, to a brick and mortar or thriving online business! It is truly a privilege to be a part of this community as a platform for local business, as well as a place for locals to come together and just have fun!